Focus and Read: SEO, Performance & Mobile Care for Brennan Innovators
Client: Brennan Innovators, LLC (Focus and Read)
Website Link: focusandread.com
Focus and Read — Maintenance Takeover for Reading Tools Ecommerce
Brennan Innovators, LLC has helped readers of all ages since 2007 with patented Reading Focus Cards (handheld and digital). Their Focus and Read storefront serves students, teachers, parents, and adult readers who need better focus, decoding, and retention — including audiences with dyslexia, ADHD, and related challenges.
When STL Website Development took over maintenance, the priority was not a ground-up redesign. It was to stabilize, speed up, and clean up the live WordPress ecommerce experience so shoppers and educators could find products without friction.
Our Mandate
Assume stewardship of an established ecommerce site and resolve accumulated SEO, performance, and mobile issues.
Keep the product story intact — Reading Focus Cards, bundles, consultations, and professional development — while making pages load faster and behave correctly on phones.
Leave the client with a maintainable WordPress baseline for ongoing edits and seasonal campaigns.
What We Delivered
SEO remediation — technical and on-page cleanup so product and educational content can be discovered more reliably.
Performance work — image, caching, and front-end improvements aimed at smoother browsing across the catalog and content pages.
Mobile fixes — layout and interaction issues addressed so the shop and key flows work on small screens.
Ongoing maintenance so Focus and Read stays healthy as inventory and promotions change.
Contact Us
Let’s Work
Together.
St. Louis, MO
[email protected]
(314) 530-3741